Meet our Team

Diya Rashmawi
Diya Rashmawi
General Manager

"That Car Place" owner Diya Rashmawi is a car guy through and through, and it was his passion for automobiles that lead to the creation of one of London' fastest growing and most successful pre-owned car dealerships. Diya's combined love of cars and business blossomed at early age. His entrepreneurial traits began to emerge at the age of 14, when he began to pursue a variety of business interests. Diya knew that real success could only be obtained through balance in life and a lifelong dedication to the pursuit of self improvement. His thirst for knowledge took him to college where completed "The Map 40" Diploma a grueling technology program that forced him to develop self discipline and time management skills that have formed a cornerstone of his business philosophy. His education allowed him to take another step forward becoming one of Canada's youngest automotive and truck mechanics in his early twenties. Diya believes his most important asset is the people in his life. He finds support and strength through his family, and has carefully built a team to run his business by hand picking professionals he knows he can trust to run each division of his automotive dealership. Diya also places extreme value on his relationships with his customers and with that in mind he has created a no pressure dealership where the the ultimate objective for staff is not selling, it is to match each client with the right car for their lifestyle. Diya loves exotic cars, as well as racing. Today "That Car Place' offers a full menu of services that includes not just sales, but also financing below bank rates, windshield repair services, and a fully licensed automotive repair facility on site. The depth of service is comparable to that offered at many new car dealerships, allowing "That Car Place" to provide value that is second to none in the Southern Ontario preowned vehicle market. For Diya the real key to long term success is providing a great customer experience, leading to customer satisfaction. DIya values his personal reputation and the reputation of his business highly and his efforts to earn the trust, loyalty, and repeat business of his customers can be seen in the long string of positive customer reviews online, as well as the thousands of "thumbs up" that have made "That Car Place" the most "liked" preowned car dealership on Facebook in Canada."That Car Place" owner Diya Rashmawi is a car guy through and through, and it was his passion for automobiles that lead to the creation of one of London' fastest growing and most successful pre-owned car dealerships. Diya's combined love of cars and business blossomed at early age. His entrepreneurial traits began to emerge at the age of 14, when ...Read MoreRead Less

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Kal Idriss
Kal Idriss
Operational Sales Manager

I started out in part-time sales at That Car Place while pursuing a Construction Engineering Diploma. The idea of a career change was subtle at first. I appreciate being part of an honest growing company that caters to the public to achieve maximum customer satisfaction. It was these core values that started to shape the idea of his career change. Now with over 8+ years of experience in Sales, Finance and Management, currently Operational Manager, and in the mix gaining Service Department experience, continually evolving around the automotive field to improve every aspect as i never stop learning. Having the continued support from the dealer principal to stay on the right path adds more value in doing the right thing which is quite evident within the last 5 years gaining multiple awards. There is always headroom in the right direction for plans to work efficiently and being more transparent. That Car Place was my first dealership to work at and i believe it might be the only one! I have always enjoyed meeting new customers and business partners. Ambition is the path to success. Persistence is the vehicle you arrive in.I started out in part-time sales at That Car Place while pursuing a Construction Engineering Diploma. The idea of a career change was subtle at first. I appreciate being part of an honest growing company that caters to the public to achieve maximum customer satisfaction. It was these core values that started to shape the idea of his career change. ...Read MoreRead Less

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Anya
Anya
Finance Manager

Anya has 7+ years of experience working in the auto industry. She’s worked in Finance, Vehicle and Website Development Sales and is extremely knowledgeable. She enjoy's helping our customers get the best financing to meet their needs, and making sure their vehicle and loans are well protected; for comfort and peace of mind.

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Jeff  Watson
Jeff Watson
Sales Associate

Jeff is an innovative, solutions focused, values based leader and change agent with over 40 years experience in a diversity of industries. Jeff has held roles in Sales and Marketing and Sales Management at the executive level as well as an entrepreneur and was instrumental in propelling organizational performance and achieving sustainable growth. Jeff lives in London with his wife Martha and two growing sons Cameron and Kyle, previously Certified Hockey Coach as well as a Trainer. In retirement he now peruses Hockey by playing in the “Happy and Playing league.” Hockey and golf at Highland have become his absolute passions but it still wasn’t enough to occupy his free time. He decided to continue work by returning part time in sales for the automotive industry.Jeff is an innovative, solutions focused, values based leader and change agent with over 40 years experience in a diversity of industries. Jeff has held roles in Sales and Marketing and Sales Management at the executive level as well as an entrepreneur and was instrumental in propelling organizational performance and achieving sustainable growth. ...Read MoreRead Less

Aram Kazazian
Aram Kazazian
Sales Associate

Scott Reardon
Scott Reardon
Service Advisor

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Dennis
Dennis
Lot Attendant

Dennis has 11 years of experience working at That Car Place. He ensures our lot is in tip top shape and does a fantastic job at ensuring That Car Place looks excellent. We’re grateful to have him on our team as he’s an integral part of ensuring the lots appearance looks its best throughout the year.

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Chris Forrest
Chris Forrest
Service Licensed Technician

Chris has 10+ years in the automotive industry and 3+ years working as a licensed technician. A hard worker and all around nice guy, he enjoys spending his free time with his family and chocolate lab (Abby). He also races cars during the summer months and likes to go out mudding.

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Mark Collins
Mark Collins
Service Licensed Technician

Mark started working on vehicles when he was only 14 years old. An extremely hard worker, he has amassed 18+years working as a licensed technician. For fun he enjoys building, racing and sometimes crashing RC Planes as well as spending time with his family.

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Danielle Roe
Danielle Roe
Service Administer

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Ember Dermo
Ember Dermo
Marketing Manager

Ember is a hard working mother of five. With a large household she has remained highly organized and on routine but still found the time to pursue a business marketing degree. She belongs to a family of baseball players and when she isn't cheering on her husband or kids she to has participated in charity tournaments. Despite having a busy life Ember always enjoys coming to work and finds time every evening for a family swim. Ember is a hard working mother of five. With a large household she has remained highly organized and on routine but still found the time to pursue a business marketing degree. She belongs to a family of baseball players and when she isn't cheering on her husband or kids she to has participated in charity tournaments. Despite having a busy life Emb...Read MoreRead Less

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